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Wednesday, June 25, 2008

United Bank for Africa partners Gateway Broadcasting Services


The United Bank for Africa Ghana Limited (UBA) and Gateway
Broadcasting Services (GBS), on Wednesday entered into a strategic
alliance to provide efficient services for Ghanaians who have subscribed
onto the services of GBS.
This initiative by the bank (UBA) falls in line with its commitment to ensure comfortable, secured banking and payment services to its clientele
nationwide.
“In line and consistent with our mission to democratize banking in Ghana, we have therefore been working towards maximising customer satisfaction by engaging in some key strategic alliances”, noted Nnanmdi Okonkwo, Managing Director (MD) and Chief Executive Officer (CEO) of UBA
Ghana, at a joint press briefing with GBS in Accra.
A Memorandum of Understanding (MoU) was signed between the two
corporate entities to that effect.
Under the alliance, existing subscribers of GBS can conveniently pay their subscription bills at any UBA branch location nationwide. The alliance also sees UBA Ghana partnering GBS for its consumer promotions, which offer
special prices on their installation and bouquet.
The agreement affords UBA to use its Information Technology (IT)
infrastructure which is devoid of manual manipulation to offer convenient
and safest platform for payment of GBS subscription bills. The platform,
which is highly automated with efficient transaction solutions provides a
cost-free service to clients on GBS subscription.
According to the CEO of UBA, his outfit entered into the strategic alliance with GBS because “GBS shares the aspirations of UBA which is to offer widely accessible products via their pay-TV service at affordable prices to Africans irrespective of their geographic location and or socio-economic status”.
He also disclosed that his outfit was attracted to deal with GBS because of its ever-increasing clientele base, which has hit about 23,000 subscribers within a period of one year of its operations in the country.
“At UBA, we believe that the best companies are the best collaborators and as Africa’s global bank, we want to partner with brands that support
innovative and enterprising initiatives. Our partnership with GBS will lead to a new era of best-in class payment services for subscribers and the rest of Ghana using the channels earlier highlighted”, said Mr. Okonkwo.
Under the partnership, consumer promotions would be held periodically to
offer prospective clients the opportunity to own a full GBS package for free
or at special offer prices.
The General Manager of GBS, Michael Yamson expressed his profound gratitude for the alliance saying “this is one of the most exciting partnerships that GBS has entered into, following the very successful partnership with the Ghana Football Association that makes GBS media rights owner to the
Ghanaian Premiere league for the next three years”.

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